1. Who We Are
Mayfair Fires is a trading name operated from 258 Thornton Road, Bradford, BD1 2LB. We are the data controller for personal information collected through this website and our business operations. You can contact us at privacy@mayfairfires.co.uk or by calling 01274 985738.
2. What Data We Collect
We collect the following personal information:
- Contact information: name, phone number, email address, postal address or postcode
- Purchase information: products ordered, order values, delivery addresses, payment confirmation references
- Enquiry information: messages sent via our contact forms, WhatsApp communications or phone calls
- Technical data: IP address, browser type, pages visited, time on site (via analytics tools)
- Trade account data: business name, VAT number, company registration, trading history
3. How We Use Your Data
We use your personal data to:
- Process and fulfil your order, including delivery and installation scheduling
- Respond to enquiries and provide customer support
- Send order confirmations, delivery updates and warranty documentation
- Manage trade account applications and partner relationships
- Comply with legal obligations (VAT records, warranty obligations)
- Improve our website and services through analytics
We do not use your data for automated decision-making or profiling. We do not sell your data to third parties.
4. Our Legal Basis for Processing
- Contract: processing necessary to fulfil your order
- Legal obligation: VAT records, warranty obligations
- Legitimate interests: improving our services, fraud prevention, analytics
- Consent: marketing communications (where you have opted in)
5. Who We Share Data With
We share personal data only where necessary:
- Delivery: our in-house delivery team hold your delivery address and contact number for the purposes of arranging and completing delivery
- Payment processing: payment card data is processed by our payment provider (Stripe) and is never stored by Mayfair Fires
- Analytics: Google Analytics may process anonymised usage data. No personally identifiable data is shared with Google
- Legal: we may share data with law enforcement or regulatory bodies if legally required to do so
6. How Long We Keep Your Data
- Customer order records: 7 years (HMRC requirement)
- Warranty records: for the duration of the warranty period plus 1 year
- Enquiry records: 12 months from last contact
- Website analytics: 26 months (Google Analytics default)
7. Your Rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Delete your data (where there is no legal requirement to retain it)
- Object to processing based on legitimate interests
- Withdraw consent for marketing at any time
- Portability — receive your data in a structured, commonly used format
To exercise any of these rights, email privacy@mayfairfires.co.uk. We will respond within 30 days.
8. Cookies
Our website uses cookies for analytics (Google Analytics) and basic functionality. You can control cookies through your browser settings. Analytics cookies are non-essential and you can opt out at any time by adjusting your browser preferences or using Google's opt-out tool.
9. Security
We take reasonable technical and organisational measures to protect your data against unauthorised access, loss or misuse. All data is transmitted over HTTPS. Payment data is handled exclusively by PCI-compliant payment processors.
10. Complaints
If you have a concern about how we handle your personal data, please contact us first. If you remain unsatisfied, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.