The Range
Every model has 3-sided Black Mirror glass, a self-regulating PTC ceramic heater, Ultra HD multi-layer flames and deluxe logs. WiFi, Alexa and Google Home control are standard too.
Your Competitive Edge
Every competitor in this price bracket uses fan heaters. Mayfair uses self-regulating PTC ceramic. When your customer asks about running costs — this is your answer. Demonstrable, provable difference.
The 3-sided Black Mirror glass is deep tinted and hides the interior when the fire is off, so a display unit still looks neat between demonstrations.
Deluxe logs, Black Mirror glass, LED illumination, RGB and rotisserie mode are standard on every model. There is no base version or option list, so you quote one price.
Order one fire or a hundred. There is no stocking target or annual minimum. If you would rather not hold stock, we can drop-ship direct to your customer.
Standard delivery is free and fast. For urgent orders — customer needs it tomorrow — next day delivery is available to approved partners. Order before 2pm, delivered next working day.
2yr on-site + 5yr parts transfers to the end customer. If they ever have a problem, they contact Mayfair Fires directly. You don't manage warranty calls. You just sell.
Showroom Support
Every account starts at Standard. Display and Premier unlock through trading history — or we discuss from day one for the right showroom.
Trade pricing and online ordering for approved partners.
Everything in Standard, plus a working display unit in your showroom and full physical support.
For high-volume and multi-site showrooms, with a named account manager and volume pricing.
Display Units
Display units are available to approved partners at trade price. We advise on the right model for your space and help you plan the installation. Your team gets product support from day one.
The Belgravia 72 (1800mm) is our bestseller. Wide enough to dominate a display wall, compatible with most showroom bays, and the right size to pair with a 65"–75" demonstration TV. The go-to starting point for most showrooms.
The Signature 80 (2000mm) is the widest fire in the range and suits an 80″ TV. If your showroom sells at the top end of the market, it is the one to display.
Display the Kensington 50 alongside the Belgravia 72. Customers immediately see the scale difference and self-select based on their TV size. Simple, visual, effective. Many of our showroom partners run this exact combination.
Fulfilment
Order before 2pm, delivered next working day. Available to approved trade partners. Surcharge applies — contact your account manager when ordering.
Free to any UK address — showroom or end customer. Tracked and insured. Typically 2–3 working days from confirmed order.
You sell it, we ship it direct to your customer's address. Branded Mayfair or plain, your choice. No need to hold stock unless you want to.
Call or WhatsApp your account manager for same-day despatch options on stocked models.
We review every application personally and respond within 48 hours. Approved accounts receive login credentials, trade pricing and account manager contact by email.
Common Questions
Trade pricing is exclusively available to approved partners via the secure portal. It is not published publicly. Apply, get approved (typically within 48 hours), and your login will show current pricing, margins and stock availability.
No. You can order one fire or a hundred, and there are no annual purchase targets or shelf fees.
Order before 2pm and we despatch for next working day delivery to most UK postcodes. A surcharge applies. Mention next day when placing your order or contact your account manager directly.
Yes. You sell it, we ship it direct to your customer. Branded Mayfair Fires packaging or plain cardboard — your choice. Free standard delivery on every order. You never need to stock unless you want to.
The 2yr on-site + 5yr parts warranty transfers fully to the end customer. If they ever have a problem, they contact Mayfair Fires directly. You don't handle warranty calls. We take care of everything.
Exclusive territories by region are available to Premier Partners. If you're a high-volume showroom interested in being the sole Mayfair partner in your area, WhatsApp us to discuss.